How the math works

The three inputs above are: bids/year, hours per bid, and your fully-loaded hourly cost (salary + benefits + overhead allocation, not just gross wage). Multiply them and you get total annual estimating labor cost. Subtract Klorra Pro Annual ($8,990 for 66 bids/yr) and that's the savings line.

The defaults (30 bids, 25 hours each, $80/hr) come from conversations with active custom builders. The hours-per-bid number is the most variable — small remodels can be 8–10 hours, luxury custom homes with multiple discipline sets can run 40+. Use your own numbers to get a real answer.

What the math doesn't capture

Bids you don't submit because you ran out of time. Estimating bandwidth is the bottleneck on most custom builders' pipelines. Removing it means more bids out the door.
Bids that go out wrong. Quantity misses get eaten by the builder, not the customer. Klorra catches scope gaps in the conflict report before bid submission.
Estimator burnout. Senior estimators are expensive and rare. Removing 80% of the manual measurement work keeps them on judgment + relationships, not on clicking SF callouts at 2am.

See full pricing → Klorra pricing · See the pipeline → How Klorra works