What we do
Klorra AI is an AI-delivered takeoff and estimating service for custom home builders: upload plan PDFs, receive a quantity takeoff, cost estimate, scope of work, plan-conflict report, and verification notes, typically in about 4 hours. The first one is free. Pricing scales by bid volume, not seat count.
Where we came from
Klorra was built by builders, inside an active custom home builder in Naples, Florida. The cost-code logic and estimating discipline came out of years of bidding our own multi-million-dollar custom homes. The AI pipeline was built on top of that in 2026, runs our own bids today, and was opened to other builders the same year because the math kept working.
We are not a venture-backed AI startup. We are not pivoting from a different industry. The cost-code logic, override discipline, and QC checks come directly from running production work, not from product managers guessing at what builders want.
Who built it
Benjamin Kaye, founder. Ben is vice president of a second-generation custom home builder in Naples, Florida, where he runs bid production, plan review, and the custom division. Klorra started as the estimating pipeline his team built for its own bids. It still runs those bids today, and the cost-code logic, override discipline, and QC checks in every Klorra bid are the ones his team uses on its own work.
How we operate
Klorra is a small team. We ship the product ourselves, support the customers ourselves, and answer the email ourselves. We don't have a sales department or a marketing department. The output is the proof — that's why the first takeoff is free.
Pricing reflects margin discipline learned from the bidding work. We are not running at a loss to capture market share. Each tier is priced to be sustainable for us and obviously cheaper than running the same work in-house at senior-estimator rates.
What we don't claim
We don't claim Klorra produces a warranted bid. The accuracy disclaimer at Terms §3 is the substantive one — every quantity and rate is the builder's responsibility to verify before commercial use. We don't claim a human reviews every bid before it ships; the pipeline is fully automated and we're honest about that on /how-it-works. We don't claim AI replaces estimating judgment; we claim AI takes 4 hours to produce what would otherwise take 25 to 35 hours of senior time, and we let builders decide what to do with the time saved.
Entity
Klorra LLC is a Florida limited liability company. Mailing address: Naples, Florida 34104, USA. General contact: support@klorra.ai. Legal notices: legal@klorra.ai. Press inquiries: press@klorra.ai.
More
How it works — the 7-phase pipeline, in detail.
Philosophy — the six principles behind the budget format.
Security — encryption, hosting, AI-provider terms, IT-team questions.
Contact — sales, support, legal, press.